Blogging Translator

Brand evangelism

Let me share with you three quotes I’ve read in the last week about customer service:
‘Making customer service key to your organisation will keep your employees motivated and your customers happy.’

‘A successful business must never lose its focus on its customers and its standards.’
‘Rather than viewing customer service as a cost centre, it is

Marketing speak that makes you cringe – in any language.

Earlier this week I enjoyed reading a post called ‘The Most Overused Buzzwords and Marketing Speak in Press Releases’ over at Adam Sherk’s blog (discovered courtesy of @Betti_Moser). Reading the post, it really struck me that high ‘bleurgh’ factor buzzwords like synergy, and dynamic tend to rear their ugly heads in languages other than English,

Tranfree resurrected

When I logged in to Twitter this morning I was excited to see the news (courtesy of @NTceline) that after 7 years of relative silence, Alex Eames has resurrected his ‘tranfree’ ezine. Yesterday’s post, on his blog, ‘How to kill your translation business‘ is particularly worth a read – excellent advice which really hits home.