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Marketing speak that makes you cringe – in any language.

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Marketing speak that makes you cringe – in any language.

July 2nd, 2010 French, SEO, Translation blunders and linguistic gaffes, Words, marketing, writing philippa

Earlier this week I enjoyed reading a post called ‘The Most Overused Buzzwords and Marketing Speak in Press Releases’ over at Adam Sherk’s blog (discovered courtesy of @Betti_Moser). Reading the post, it really struck me that high ‘bleurgh’ factor buzzwords like synergy, and dynamic tend to rear their ugly heads in languages other than English,

Tranfree resurrected

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Tranfree resurrected

March 31st, 2010 Blogging, Translation, business, marketing philippa

When I logged in to Twitter this morning I was excited to see the news (courtesy of @NTceline) that after 7 years of relative silence, Alex Eames has resurrected his ‘tranfree’ ezine. Yesterday’s post, on his blog, ‘How to kill your translation business‘ is particularly worth a read – excellent advice which really hits home.

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