SEO

Marketing speak that makes you cringe – in any language.

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Marketing speak that makes you cringe – in any language.

Earlier this week I enjoyed reading a post called ‘The Most Overused Buzzwords and Marketing Speak in Press Releases’ over at Adam Sherk’s blog (discovered courtesy of @Betti_Moser). Reading the post, it really struck me that high ‘bleurgh’ factor buzzwords like synergy, and dynamic tend to rear their ugly heads in languages other than English, [&hellip

Guest post: an introduction to SEO

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Guest post: an introduction to SEO

Today I’m publishing this guest post by Rob Hammond, Account Director for SEO at OMD, who gives some basic pointers on Search Engine Optimisation for translators. Search Engine Optimisation (SEO) deals with optimising websites for people who use search engines such as Google, Yahoo or Bing. If you’re wondering what this has to do with [&hellip

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