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Marketing speak that makes you cringe – in any language.

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Marketing speak that makes you cringe – in any language.

Earlier this week I enjoyed reading a post called ‘The Most Overused Buzzwords and Marketing Speak in Press Releases’ over at Adam Sherk’s blog (discovered courtesy of @Betti_Moser). Reading the post, it really struck me that high ‘bleurgh’ factor buzzwords like synergy, and dynamic tend to rear their ugly heads in languages other than English, [&hellip

The UK election seen through social media

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The UK election seen through social media

Back in November 2008 (was it really that long ago?) I wrote a post on how astute use of the internet and social media had a helping hand in getting Barack Obama to the White House. While the crucial role of the internet as a medium in the US election has been widely acknowledged, not [&hellip

My review of the 9th Portsmouth Translation Conference

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My review of the 9th Portsmouth Translation Conference

Last month I spent a Saturday down in Portsmouth at the university’s Ninth Translation Conference, entitled ‘The Translator as Writer’. It’s incredible that I’ve never made it to the event before now, as I’ve always noticed the high calibre of speakers every year (a combination of practitioners and academics), and I’m pleased to say that [&hellip

Guest post: an introduction to SEO

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Guest post: an introduction to SEO

Today I’m publishing this guest post by Rob Hammond, Account Director for SEO at OMD, who gives some basic pointers on Search Engine Optimisation for translators. Search Engine Optimisation (SEO) deals with optimising websites for people who use search engines such as Google, Yahoo or Bing. If you’re wondering what this has to do with [&hellip

Translation tips from the ITI ‘Style Matters’ translation workshop, Perth

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Translation tips from the ITI ‘Style Matters’ translation workshop, Perth

Last weekend I attended a translation workshop organised by ITI Scotland and led by Ros Schwartz and Chris Durban. This was a great opportunity to get top writing tips from some of the best in the business, and the event was very well attended (despite the considerable distance for those of us travelling from southern [&hellip

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